In a new book manuscript titled as Post-Mass Media, PI/Director Prof. Yong-Chan Kim redefines media in the 21st century, viewing it as a pervasive environment rather than just tools or platforms.

Systematically examining the media environment and its key issues, this book considers the multidimensional conceptualization of media and differentiation between the mass media era and the post-mass media era. It explores media—tools, content, institutions, people, and spaces—and traces the evolution from the era of centralized mass media to today’s participatory and fragmented media environment, which also reveals new forms of exploitation and manipulation. This shift into the "post-mass media era" has created both opportunities and challenges, particularly around the concept of "relevance" in media. It examines how the mass media era created a "crisis of relevance" by delivering standardized content that was often disconnected from individual lives. In the post-mass media era, this has morphed into a "hyper-crisis of relevance," conceptualizing media as constantly in flux, never fixed, where personal and local stories gain visibility but risk commodification and distortion by global platforms. By reshaping how we conceptualize the role of media, this book empowers readers to critically assess the impact of the media environment on our collective and personal realities.

Interested readers are encouraged to check out the book in the following link:

Kim, Y.-C. (2025). Post-mass media: The hyper-crisis of relevance. Routledge. https://www.routledge.com/Post-Mass-Media-The-Hyper-Crisis-of-Relevance/Kim/p/book/9781032884868

Readers would also be interested in this book review by Prof. Joo-Young Jung.